At the start of each brand audit, our team begins an in-depth discussion to determine the objectives and scope of the project. This is an important step in ensuring that we have the knowledge and information we need to accurately measure progress at every stage of the process. By focusing our collective efforts on these critical elements, we can deliver a powerful and effective brand audit that brings lasting results for our customers.

To ensure we achieve our objective, we conduct a thorough review of your market research and data collection methods, and set targets based on our key performance indicators (KPIs). Thanks to these key performance indicators, we monitor and measure our progress at every stage of the project lifecycle, enabling us to assess the level of success and return on investment (ROI) of our efforts, from start to finish.

Having defined concise objectives, our next step is to launch the data collection process. This will involve an exhaustive review of current marketing material, a meticulous assessment of our competitors, in-depth interviews with internal stakeholders and the solicitation of recommendations from reputable industry specialists. By carrying out this elaborate data collection process, we can gather valuable information that will enable us to create a comprehensive action plan to achieve our goals.