Maestros de Messagerie Magnétique
Define your brand’s unique value proposition with our expert brand positioning strategy services, crafting a compelling story that resonates with your target audience and sets you apart in a crowded marketplace.
Need to talk to someone now?
Unlock growth and stand out from the crowd with an effective brand positioning strategy
Our team of experts will work closely with you to understand your business, your industry and your target audience. We’ll conduct market research and competitive analysis to identify your unique selling points and develop a messaging framework that effectively communicates your value proposition.
FIND OUT MORE ABOUT BRAND AUDITING AND OUR BRAND AUDITING AGENCY
What is brand auditing and how can our brand auditing agency help you?
A brand audit agency is a company that provides brand audit services to businesses. A brand audit involves a comprehensive analysis of a brand’s current market position, its strengths and weaknesses, and its growth potential. A brand audit agency typically employs a team of experts with diverse backgrounds and skills, including brand strategists, marketing researchers, designers and other professionals who can provide valuable insights and recommendations.
Our brand positioning services
Brand positioning involves defining and identifying the key aspects of the brand and its purpose, enabling it to stand out from the competition.
Finding your positioning: How do you match your unique skills with your audience's needs?
We’re committed to working with you to better understand your target demographic, the functional and emotional benefits of your product or service, and any valid evidence that supports how you position yourself in the marketplace.
The 8 steps of our brand positioning process
By joining our team and taking advantage of our brand positioning service, you’ll benefit from the expertise and creativity of our strategically-minded professionals. Our joint efforts will identify, refine and establish a unique and definitive position for your brand in the industry.
This prominent position will undoubtedly contribute to your brand’s memorability, resulting in more sales opportunities and, ultimately, greater profitability. Here are the 8 steps of our framework:
INDUSTRY-LEADING MANAGEMENT
We promise, you've never had a project managed like this.
From 24x7x365 project support teams to our unique sprint-based design approach, our project management process is like no other. Other agencies simply can’t compete because we are constantly innovating ways to serve you better.
HOW WE DO IT
The process.
This process is generally associated with the brand’s positioning strategy
We start with in-depth research into your industry, your target audience and your competitors. This will enable us to gather information on market trends, customer needs and potential opportunities for your brand.
We’ll work with your team to define your brand’s purpose and core values. They will form the basis of your brand positioning and guide all your future marketing and branding efforts.
Based on our research, we’ll help you identify your ideal target audience. This includes defining their demographic, psychographic and behavioral characteristics to ensure that your brand positioning strategy resonates with the right people.
We’ll work with you to develop a compelling Unique Selling Proposition (USP) that sets your brand apart from the competition. This involves focusing on the key benefits and differentiators of your products or services that are most relevant to your target audience.
From the information gathered, we develop a concise and compelling brand positioning statement that clearly communicates your brand’s purpose, values, USP and target audience. This statement will guide all future branding and marketing efforts.
Our creative team will design a coherent visual identity and communications strategy that aligns with your brand’s positioning. This includes creating a logo, color palette, typography and other visual elements, as well as defining your brand’s tone of voice and communication style.
To ensure consistency across all marketing channels and touchpoints, we develop comprehensive brand guidelines. These guidelines will provide a clear framework for your team and external partners to follow when representing your brand.
Once the brand positioning strategy is in place, we’ll help you implement and integrate it across all your marketing channels and touchpoints. This may involve updating your website, your marketing materials, your social media presence, and so on.
Finally, we’ll monitor the effectiveness of your brand positioning strategy and gather feedback from your target audience. Based on the data and information gathered, we will recommend adjustments and optimizations to ensure that your brand’s positioning remains relevant, compelling and effective over time.
More than 100 trusted partners
Frequently asked questions
If you’re looking for a brand positioning agency, contact us today to find out how we can help you put your brand on a more effective path.
Le positionnement de marque est le processus d’établissement de l’identité et de la valeur d’un produit ou d’un service dans l’esprit du consommateur. Il est important pour une organisation d’avoir un positionnement de marque fort car cela aide les clients à reconnaître et à mémoriser la marque, à la différencier de ses concurrents et à développer la fidélité et la confiance.
Le positionnement de la marque aide à définir le but et les valeurs de l’organisation, et peut également être utilisé pour établir un avantage concurrentiel. Il s’agit d’un élément essentiel de la stratégie marketing globale d’une organisation, car il contribue à informer l’expérience globale de la marque et à créer une impression durable sur les clients.
Lorsque nous développons un positionnement de marque, nous recherchons cinq choses. Est-ce :
mémorable
distinctif
pertinent
résonnant émotionnellement
reflet des valeurs fondamentales
Pour utiliser efficacement le positionnement de la marque, il doit être communiqué clairement, fréquemment et de manière cohérente sur tous les canaux.
Une déclaration de positionnement de marque est comme un phare, guidant les clients vers la valeur qu’une marque peut offrir. C’est une balise de mots, rassemblant la proposition de valeur de la marque de manière succincte. L’élaboration d’une déclaration de positionnement de marque est un art, équilibrant aspiration et réalité pour créer une feuille de route claire pour les clients. Il fait partie intégrante de la stratégie marketing de toute marque, fournissant une direction claire à la marque pour aller de l’avant.
Lors de la création d’une déclaration de positionnement de marque, nous vous aiderons à prendre en compte les éléments suivants :
A qui parlons-nous ?
Quelle est votre catégorie de produits ou services ?
Quel est l’avantage de votre produit ou service ?
Comment pouvons-nous justifier cela?
Travailler avec une agence de positionnement de marque comme la nôtre peut aider à répondre à ces questions et apporter une vision et une justification extérieures aux réponses.
Les entreprises ayant une proposition de valeur claire se distinguent de leurs concurrents, mais surtout fournissent la valeur de leur marque aux clients.
We love designing futuristic projects. See what we're doing for DotBot.
Learn more about what we’re designing for our sister company DotBot and how it’s helping them reimagine marketing with MarketBot and changing design forever with DesignBot.
Clients love our creative spirit.
Discover the satisfaction of our clients who have experienced the impact of our creative services. Read our glowing testimonials to see the results we’ve achieved for businesses like yours.
Nana
BRANDING CASE STUDY
With over 46 locations nationwide, you should try finding a Cheetah near you.
Cheetah Agency is rapidly expanding its footprint with over 45 locations nationwide, including major markets such as Dallas, Miami, Los Angeles, and Sooke, BC. With a new location opening up in Dubai, we are committed to providing top-notch digital marketing services to businesses across the country and beyond.
Expanding our network of locations allows us to be closer to our enterprise clients, providing them with the hands-on support they need to achieve their marketing goals. Our team of experts understand the unique needs of enterprise businesses, and we strive to deliver personalized solutions to help them succeed in a highly competitive market.
By being closer to our clients, we are able to develop a deep understanding of their business, and offer customized digital marketing strategies that align with their specific objectives. Our hands-on approach allows us to deliver results that make a meaningful impact, and we take pride in our ability to support our enterprise clients in reaching new heights.
